150 Years of Shiseido

On 21/01/202221/01/2022 By Nill NewtIn Commercials, FashionLeave a comment

Shiseido (株式会社資生堂) is the biggest cosmetics company in Japan, founded in 1872, it is also one of the oldest companies in the world. To celebrate its 150th anniversary, a brand new CM with vintage flavour has been released: actresses Komatsu Nana, Ando Sakura, Ikeda Elaiza, Ishida Yuriko, Kondo Hana, Nagasawa Masami, Hirose Suzu and Maeda Beverly participated …

Komatsu Nana‘s comment: ‘Congratulations on your 150th anniversary. I am very honoured to be working with you on this occasion. I have always been warmly welcomed by everyone at Shiseido, and I have had a wonderful time during photo shoots. I will continue to work hard and am looking forward to working with you in the future.’

see more: pics and clips

Integrate Latest

On 21/02/202126/02/2021 By Nill NewtIn Commercials, Fashion1 Comment

New pics with model and actress Komatsu Nana for the current campaign of Integrate (Shiseido) which actually started with a clip on September 2020 (see below). The make-up industry has been hit hard due to the covid-19 situation, surely lipstick sales have hit a record low but there’s still room for eye makeup, face powders and cream, not mentioning hope in the future…

Integrate Autumn CMs

On 18/09/202027/10/2021 By Nill NewtIn Commercials, FashionLeave a comment

Integrate, the make-up division of Shiseido, has just released two CMs for their autumn campaign. This post includes vidcaps, official pics and the two YouTube videos…

Integrate Current Campaign

On 21/08/201931/10/2021 By Nill NewtIn CommercialsLeave a comment

New CM from Integrate Japan (Shiseido), others in preparation.

Nationwide Shiseido CM

On 19/06/201919/06/2019 By Nill NewtIn CommercialsLeave a comment

Just released on YouTube from Oricon News, a new Shiseido (Integrate) CM is bound for broadcast all over Japan. Full length is about 8 minutes but it’s also available in shorter, split versions as the whole ad shows the model being interviewed about famous products, mostly food, from 12 different prefectures: Hokkaido, Nagano, Fukuoka, Kyoto, Ishikawa, Hiroshima, Kouchi, Wakayama, Aichi, Chiba, Iwate and Kagoshima.