Shiseido Yesterday and Today

As of today, actress and model Komatsu Nana has become the image and figurehead of the Beauty Time Machine campaign for worldwide famous cosmetics brand Shiseido. Shiseido (株式会社資生堂) is the biggest cosmetics company in Japan, founded in 1872, it is also one of the oldest companies in the world. This ‘time machine’ campaign will last until December as the brand celebrates its 150th anniversary.

Over the years, Komatsu Nana has appeared in countless commercials as an ambassador for Integrate, the make-up division of Shiseido (see related posts on this blog: Integrate tag) but she also promoted the brand as a whole on many occasions. In January 2022, she was part of a series of clips celebrating the brand’s anniversary: 150 Years of Shiseido. In this post you’ll find a selection of much older campaigns.

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Anessa Ambassador

Actress, model and Chanel House Ambassador Komatsu Nana has been the figurehead of Shiseido‘s make up department Integrate for many years. She’s just been hired by Anessa (another Shiseido division) and appears in a series of TV spots to promote the brand’s new sun cream. Those CMs will be aired from the 20th onwards. The complete series of CMs, i.e. short and long versions, can be found on Shiseido’s YouTube Channel.

See and watch more: pics, clips, links…

150 Years of Shiseido

Shiseido (株式会社資生堂) is the biggest cosmetics company in Japan, founded in 1872, it is also one of the oldest companies in the world. To celebrate its 150th anniversary, a brand new CM with vintage flavour has been released: actresses Komatsu Nana, Ando Sakura, Ikeda Elaiza, Ishida Yuriko, Kondo Hana, Nagasawa Masami, Hirose Suzu and Maeda Beverly participated …

Komatsu Nana‘s comment: ‘Congratulations on your 150th anniversary. I am very honoured to be working with you on this occasion. I have always been warmly welcomed by everyone at Shiseido, and I have had a wonderful time during photo shoots. I will continue to work hard and am looking forward to working with you in the future.’

see more: pics and clips

Integrate Latest

New pics with model and actress Komatsu Nana for the current campaign of Integrate (Shiseido) which actually started with a clip on September 2020 (see below). The make-up industry has been hit hard due to the covid-19 situation, surely lipstick sales have hit a record low but there’s still room for eye makeup, face powders and cream, not mentioning hope in the future…

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