150 Years of Shiseido

Shiseido (株式会社資生堂) is the biggest cosmetics company in Japan, founded in 1872, it is also one of the oldest companies in the world. To celebrate its 150th anniversary, a brand new CM with vintage flavour has been released: actresses Komatsu Nana, Ando Sakura, Ikeda Elaiza, Ishida Yuriko, Kondo Hana, Nagasawa Masami, Hirose Suzu and Maeda Beverly participated …

Komatsu Nana‘s comment: ‘Congratulations on your 150th anniversary. I am very honoured to be working with you on this occasion. I have always been warmly welcomed by everyone at Shiseido, and I have had a wonderful time during photo shoots. I will continue to work hard and am looking forward to working with you in the future.’

see more: pics and clips

Integrate Latest

New pics with model and actress Komatsu Nana for the current campaign of Integrate (Shiseido) which actually started with a clip on September 2020 (see below). The make-up industry has been hit hard due to the covid-19 situation, surely lipstick sales have hit a record low but there’s still room for eye makeup, face powders and cream, not mentioning hope in the future…

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Nationwide Shiseido CM

Just released on YouTube from Oricon News, a new Shiseido (Integrate) CM is bound for broadcast all over Japan. Full length is about 8 minutes but it’s also available in shorter, split versions as the whole ad shows the model being interviewed about famous products, mostly food, from 12 different prefectures: Hokkaido, Nagano, Fukuoka, Kyoto, Ishikawa, Hiroshima, Kouchi, Wakayama, Aichi, Chiba, Iwate and Kagoshima.


Shiseido special page (with the twelve spots)


Some screen captures