Shiseido Yesterday and Today

As of today, actress and model Komatsu Nana has become the image and figurehead of the Beauty Time Machine campaign for worldwide famous cosmetics brand Shiseido. Shiseido (株式会社資生堂) is the biggest cosmetics company in Japan, founded in 1872, it is also one of the oldest companies in the world. This ‘time machine’ campaign will last until December as the brand celebrates its 150th anniversary.

Over the years, Komatsu Nana has appeared in countless commercials as an ambassador for Integrate, the make-up division of Shiseido (see related posts on this blog: Integrate tag) but she also promoted the brand as a whole on many occasions. In January 2022, she was part of a series of clips celebrating the brand’s anniversary: 150 Years of Shiseido. In this post you’ll find a selection of much older campaigns.

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Anessa Ambassador

Actress, model and Chanel House Ambassador Komatsu Nana has been the figurehead of Shiseido‘s make up department Integrate for many years. She’s just been hired by Anessa (another Shiseido division) and appears in a series of TV spots to promote the brand’s new sun cream. Those CMs will be aired from the 20th onwards. The complete series of CMs, i.e. short and long versions, can be found on Shiseido’s YouTube Channel.

See and watch more: pics, clips, links…