Shiseido Yesterday and Today

As of today, actress and model Komatsu Nana has become the image and figurehead of the Beauty Time Machine campaign for worldwide famous cosmetics brand Shiseido. Shiseido (株式会社資生堂) is the biggest cosmetics company in Japan, founded in 1872, it is also one of the oldest companies in the world. This ‘time machine’ campaign will last until December as the brand celebrates its 150th anniversary.

Over the years, Komatsu Nana has appeared in countless commercials as an ambassador for Integrate, the make-up division of Shiseido (see related posts on this blog: Integrate tag) but she also promoted the brand as a whole on many occasions. In January 2022, she was part of a series of clips celebrating the brand’s anniversary: 150 Years of Shiseido. In this post you’ll find a selection of much older campaigns.


150 Years of Shiseido (January 2022)



some past events

Speaking at an induction ceremony on April 2019 (Blogos)


Shiseido Calendar 2018


2015 campaign


Rare pic for Shiseido Hair & Make up Artists: 2013

Sources: My Navi NewsShiseido Time MachineFashion Snap

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