In 2018, actor Suda Masaki and actress Komatsu Nana became official ambassadors for Niko and, a famous Japanese brand which specializes in interior design, furniture, clothes, food and drinks. On September 6, Niko and released a second short film for their autumn promotional campaign: Kakeru/カケル.
Plot: Takagi (Suda), a manga author, and Haruno, a manga artist argue over the making of their new production. Takagi wants Haruno to work on the characters and design with ink and brush. Will they come to terms?
TV appearances, promo messages from the two leads, sponsoring from Niko and, as the production team continues feeding Twitter with stills from the ‘making of’ and some other new pics, the campaign has entered a new phase with the announcement of a pre-screening special day: viewers will get a chance to watch Ito before its national theatrical on 21/08. (Oricon News)
According to Filmarks recent survey, Ito is the most anticipated movie in August.
This page is bound to be regularly updated throughout August so stay tuned !
Because of the covid-19 pandemic the Japanese film industry underwent a great number of cancellations and postponements. Though Ito should normally hit theaters on August 21, the 4 months delay (initial date was April 24) made it necessary to launch another promo campaign with new material and events.
Consequently and 6 weeks from its new nationwide theatrical release the production provided a new clip, a music video with footage from the film and the making of. The track is a (long) cover version of Miyuki Nakajima’s song performed by Masaki Suda and Huwie Ishizaki.
The movie was initially scheduled for a nationwide release on April 24 but the pandemic and the ensuing state of emergency led the production to postpone everything.
News from the Official Film Site: people who previously bought tickets are informed they will be valid for the August release. Also, Suda Masaki and Komatsu Nana both commented on the crisis and the changes it brought to everyone, hoping the release of the movie would help people to connect and find a way to normal life. Here is a collection of HQ stills from the film and the ‘making of’ to celebrate.